Understanding the latest food and drink trends today
Understanding the latest food and drink trends today
Blog Article
This article explores a couple of consumer trends in the food and drink sector.
The beverages industry is a growing business segment that has seen substantial development over the past couple of years. Formed by a number of consumer trends, beverage companies are currently being influenced, by a global emphasis on health and well-being. Functional beverages are an exciting and contemporary innovation that is growing traction across global markets. These beverages aim to offer additional health benefits beyond standard hydration through the addition of added ingredients such as vitamins, minerals and bioactive compounds. Examples of these drinks can include drinks for energy along with prebiotic and probiotic beverages. Other trends that are growing in popularity include ginger shots and kombucha. Those in the beverages industry such as the CEO of the company that owns Kevita, for example, would concur that this move towards health focused trends reflects a worldwide health trend that is spreading through a number of markets.
Led by numerous exciting trends and global food influences, there are a couple of leading cafe drink trends which are leading the market. With a focus on distinct and functional beverages, there are a couple of exciting new combinations which are slowly making their way into international markets. These days, matcha is becoming an increasingly popular substitute to coffee. Identified as a much healthier caffeinated drink . alternative, it is coming to be a popular choice and staple menu item across many cafes around the globe. Likewise, turmeric lattes have been made popular for their healing qualities, including for being anti-inflammatory and advantageous for digestion. Lattes, or milk-based drinks and beverages are also growing in appeal with trendy elements and flavours such as pistachio, making their way into well-known coffee chains. It has also come to be more essential for coffee shops to offer plant-based options to cater for a broader series of customers. Though trends are continuously changing, it is necessary for coffee shops to remain informed and stay up to date with buyer demands.
In the present food and drinks industry, there are many new customer trends and lifestyle motions that have been affecting the modern-day market. These days many consumers are ending up being more influenced by conscious drinking and sober curiosity, causing a surge in demand for low or no alcohol items and beverages. Nowadays many restaurants and bars have been adapting to cater for this by offering mocktails and botanical spirits, with a focus on special and fun beverages. Similarly, there has also been a great deal of emphasis on sustainability within the alcoholic beverages industry. The partner of the activist fund that has stakes in Pernod Ricard, for example, would understand that customers are progressively looking for regionally sourced products. Also, the CEO of the parent company of Fuze Beverage would likely recognise the need for sustainable and health-conscious practices in the drinks industry.
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